 |
VIEWING 1 - 8 OUT OF 8 TOTAL
evaluating your products
DATE: Oct 25 2007, 10:22 am / MOOD: Happy
Hi everyone - I have noticed many people looking to learn if their invention is "good enough to sell to retail stores" or "if their idea is good and can it sell" and many other related comments. The bottom line is that no one person can give a 100% accurate opinion as to whether a product will do well at retail. WHat needs to be done is to have your product eveluated via consumer surveys and focus groups. Since this work can be done online and for a reasonable price, you can get the opinions of dozens if not hundreds of "potential" customers and that means much more than anyone's own personal opinion of your invention. Remeber, your friends and family love you and will always tell you your invention is great and that they would buy it...reality though is that you want the opinions of strangers to get the most objective view... Thanks...Jimwww.decavicorp.com
View Entry | Leave A Comment
Yankee Convention meeting
DATE: Sep 28 2007, 1:11 pm / MOOD: Happy
Hi everyone - Don't forget that the Yankee Convention is coming up soon - Oct 11-13. The team from DeCavi will be there and will be hosting the one on one expert sessions for sales and marketing your invention. Feel free to call me at 770-880-2606 when you are at the show or email me at jim@decavicorp.com See you there! Jim www.decavicorp.com
View Entry | Leave A Comment
preparing your invention for success
DATE: Sep 19 2007, 8:29 am / MOOD: None
Hi everyone - I have written about this many times and cannot stress the following points enough: - You MUST have a complete and comprehensive business plan if you plan on raising money to launch your invention. - You MUST realize that it is rare for an inventor to simply license their invention or idea. You MUST have a basic infrastructure built which includes having a working product, packaging for the product, pricing for the product, retail market research for the product, and preferably some sales of the product. Licensees are not interested in an idea - they want to distribute your "ready to sell" product and they want YOU to prove to them that your product can be successful. Just telling someone your idea is great and can save the world is just not nearly enough. - You MUST be willing to invest money into preparing your product for retail sale. Preparing a patent cost money, making working prototypes cost money, creating a business plan cost money, making a website cost money, selling your product to retailers cost money, etc, etc, etc. Nothing happens for free so everyone needs to wake up to this reality that you must spend money to make money. There is no free lunch in this world! - You MUST realize that success does not happen overnight. There is no fast or easy way to become successful in this business. It took me many years and endless hard work. The old fashion way still applies - work hard, do things correctly, and you have a good chance at succeeding! Thanks...Jim
View Entry | Leave A Comment
basic needs for inventors
DATE: Aug 31 2007, 10:50 am / MOOD: Determined
Hi - I cannot stress enough that in order to raise capital to help you grow your business, you MUST have a business plan!! The percentage of inventors who actually see their products make it to major retailer's shelves is 1% at best. With that, you must be prepared to entice investors to part with their money and a rough sample, no IP protection, and a lack of market research will only lessen your chances.... Jim
View Entry | Leave A Comment
what you need to get your product to market
DATE: Aug 24 2007, 10:00 am / MOOD: Happy
Getting your product to the retail marketplace requires many things including having patents and trademarks, having a full and substantial business plan, having working samples, brochures and collateral materials, retail and wholesale pricing, great packaging, market research to show a potential buyer that there is a market for the product and that it is a profitable potential item among many other important things. If you research the percentage of new products that actually ever get licensed, you will see that just a few percent do and that happens only when you have everything professionally prepared and organized as mentioned above. The fact is, no real company is going to just come along and sweep you off your feet. Licensing or selling your invention requires a lot of preparation, negotiations with potential suitors, and a lot of time. Jim www.decavicorp.com
View Entry | Leave A Comment
business plans and why you need them
DATE: Aug 14 2007, 8:18 am / MOOD: None
Hi everyone - It is so important that you have a very solid and substantial business plan when seeking to raise money to get your invention off the ground. I get calls or emails almost daily asking me about this and I tell people the same thing - venture capitalist or angel investors WILL NOT consider investing in you unless they see that you have done extensive research about your product category and completed sensible financial projections about your sales and expenses to run your business. Just think of it this way....would you give someone a hundred grand or more unless you felt that the person who was seeking money had all the clear information you needed to make a good decision? I wouldnt....and hope you wouldn't either...
View Entry | Leave A Comment
inventions are more popular than ever!
DATE: Jul 24 2007, 7:47 am / MOOD: Determined
Good morning everyone!! With all of the "press" inventions are getting these days, we should all look to pursue our dreams and understand that there are many resources to learn about how you need to proceed in order to successfully launch your product. Shows like Everyday Edisons and American Inventor have showcased the importance of inventions and the great interest by the american public to learn more about the lives of inventors. Please continue to pursue your goals... Jim DeBetta www.decavicorp.com
View Entry | Leave A Comment
INPEX
DATE: Jul 11 2007, 7:28 pm / MOOD: Happy
The INPEX show was quite exciting and I did meet with a lot of nice people who have great products. Most people just do not know what to do with their inventions and many of them learned a lot by simply talking with others. This is a worthwhile show if you want to network and talk to others who are in different stages of developing their products....
View Entry | Leave A Comment
|
